The 22 immutable laws of marketing by al ries & jack trout

+ And so these are the types of ideas you should expect from this book. Also, when I say вЂњChocolate BarвЂќ what do you think of? HersheyвЂ™s. For example, Many people do not say they are going to go copy something, rather they are going to вЂњXeroxвЂќ it. +5.) The Law of FocusВ вЂ“ This law states the importance of owning and focusing in on a word or idea that embodies your brand. +4.) The Law of Perception вЂ“ Marketing is a battle of perceptions, not the product. The law of the mind states that it is better to be first in the mind than the first in the market.

+3.) The Law of the MindВ вЂ“ Sure you can be the true leader of an idea, but nothing matters unless everyone KNOWS you are the leader. But what about the first female? Most people would recognize the name Amelia Earhart. For example, Charles Lindburgh will always be the first man to fly the Atlantic. +2.) The Law of CategoryВ вЂ“ If you canвЂ™t be first, make a new Category! Be the leader of another idea. Due to the Law of Leadership, the act of flying over the Atlantic will forever be associated to Charles Lindburgh, because he was the first to do it. But what about the second person to fly around the Atlantic? A little harder to know (It was Burt Hinkler). Most people could recognize the name of the first person to fly around the Atlantic. For example, What brand do you think of when you hear вЂњSoft Drink.вЂќ It doesnвЂ™t take a magician to know that you were most likely thinking of Coke. The law of leadership basically states that it is best to be the leader of an idea. Law 12 (The Law of Line Extension) ThereвЂ™s and irresistible pressure to extend the equity of a brand. Below is a brief summary of the second 11 (the first 11 Laws were listed in a previous post). +1.) The Law of Leadership вЂ“ This is the first law stated and definitely deserves some explanation as many of the other laws reference this for their own explanation. I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). + To make this handy book even better, it states the 22 immutable laws all in a comprehensive list of separated examples and explanations that allows for anyone to quickly flip to the section they want to reference! Alright, letвЂ™s go ahead and start listing the laws. Hopefully after reading this book, the game of marketing will forever be changed for you as was mine. IвЂ™ll be going over the main ideas of this book and try to elaborate on a few of his points to give you a taste of what to expect.

Plus, itвЂ™s a short read so there really isnвЂ™t any reason not to check it out! Al Ries & Jack Trout simply explain their 22 laws that dictate the world of marketing as we know it. If there was any book that I would recommend to anyone, it would be this one.

The 22 immutable laws of marketing by al ries & jack trout